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Privacy policy

Please note:

The following text has been translated into English so you can easily read it. In the event of a dispute, however, the corresponding German version shall be deemed to be authoritative. You will find the corresponding German version on https://derkraftgarten.de/datenschutz.

1. Name and contact details of the person, responsible for data processing

This privacy policy applies to data processing by:

Responsible: Manfred Wolfgang Reithmayr
Name entrepreneur: Der Kraftgarten Ltd., branch Germany,
Director Manfred Wolfgang Reithmayr
Address: Schmidhammerstr. 5, D-82216 Maisach, Germany
Email: info@derkraftgarten.com
Phone: +49 / 8141 / 34 86 500
Fax: +49 / 8141 / 34 86 500

2. Collection and storage of personal data and the type and purpose of their use

a) When visiting the website
When you visit our website, the browser used on your device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file. The following information will be collected without your intervention and stored until automated deletion:

  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the gathered file,
  • Website from which access takes place (referrer URL),
  • the browser used and, if applicable, the operating system of your computer as well as the name of your access provider.

The data mentioned are processed by us for the following purposes:

  • Ensure a trouble-free connection of the website,
  • Ensure comfortable use of our website,
  • Evaluation of system security and stability as well
  • for further administrative purposes.

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the data collection purposes listed above. In no case we use the collected data for the purpose of drawing conclusions about you.
In addition, we use cookies and analysis services when visiting our website. Further details can be found in paragraphs 4 and 5 of this privacy policy.

b) When registering for our newsletter
If you have expressly consented in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, we use your e-mail address to regularly send you our newsletter. For the receipt of the newsletter the indication of an e-mail address is sufficient and takes place as follows:
When registering for the newsletter, we will send you an e-mail with a link to the specified address, which must be confirmed by you. This indicates that you are the owner and agree with the sending of the newsletter. Further data is not collected. These data are used only for sending the newsletter and will not be disclosed to third parties.
By registering for the newsletter, we save your IP address and the date of registration. This storage is solely the proof in the event that a third party abuses an email address and logs on without the knowledge of the claimant for the newsletter reception.
The newsletter can be canceled or revoced by the customer at any time free of charge. The revocation can be made via a link in the newsletter itself or by notification to the above contact options.

c) By using our contact form
For questions of any kind, we offer you the opportunity to contact us via a form provided on the website. It is necessary to provide a valid e-mail address so that we know who the request came from and to answer it.
Further information can be provided voluntarily.
The data processing for the purpose of contacting us is in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR based on your voluntarily granted consent.
The personal data collected by us for the use of the contact form will be automatically deleted after completion of the request made by you.

3. Disclosure of data
A transfer of your personal data to third parties for purposes other than those listed below does not take place.
We only share your personal information with third parties if:
you have given your express consent, according to Art. 6 para. 1 sentence 1 lit. f GDPR,

  • disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR is required to assert, exercise or defend legal claims and there is no reason to assume that you have a predominantly legitimate interest in not disclosing your data,
  • in the event that disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR is a legal obligation, as well
  • this is legally permissible and according to Art. 6 para. 1 sentence 1 lit. b GDPR is required for the settlement of contractual relationships with you.

4. Cookies
We use cookies on our site. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not harm your device, do not contain viruses, Trojans or other malicious software.
In the cookie information are stored, each resulting in connection with the specific terminal used. However, this does not mean that we are immediately aware of your identity.
On the one hand, the use of cookies serves to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages on our website. These are automatically deleted after leaving our page.
In addition, to improve usability, we also use temporary cookies that are stored on your device for a specified period of time. If you visit our site again to take advantage of our services, it will automatically recognize that you have already been with us and what inputs and settings you have made, so you do not have to re-enter them.
On the other hand, we use cookies in order to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer (see Section 5). These cookies allow us to automatically recognize when you visit our site again that you have already been with us. These cookies are automatically deleted after a defined time.
The data processed by cookies are for the purposes mentioned in order to safeguard our legitimate interests as well as third parties according to Art. 6 para. 1 sentence 1 lit. f GDPR required.
Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or always a hint appears before a new cookie is created. However, disabling cookies completely may mean that you cannot use all features of our website.

5. Analysis Tools (Tracking Tools)
The tracking measures listed below and used by us are based on Art. 6 para. 1 sentence 1 lit. f GDPR. With the tracking measures to be used, we want to ensure a needs-based design and the continuous optimization of our website. On the other hand, we use the tracking measures to statistically record the use of our website and evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as justified within the meaning of the aforementioned provision.
The respective data processing purposes and data categories can be found in the corresponding tracking tools.

a) Google Analytics
We use Google Analytics on our web pages, a web analytics service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, California, 94043 USA ("Google"). Google Analytics uses so-called "cookies" (see section 4.).
The information generated by the cookie about the use of these web pages are usually transmitted to a Google server in the USA and stored there. However, in the case of the activation of IP anonymization on these websites, the IP address of Google will be shortened beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate the use of the websites, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.
The IP address transmitted by Google's browser of the customer as part of Google Analytics will not be merged with other Google data. The customer can prevent the storage of the cookies by an appropriate setting of the browser software; however, we point out that in this case not all features of this website may be fully usable.
In addition, the Customer may prevent the collection of the data generated by the cookie and related to the use of the Website (including the IP address) by Google as well as prevent the processing of such data by Google. Therefore the Customer has to download and install the browser-plugin available on the following link:
As an alternative to the browser add-on or within browsers on mobile devices, with one click on this link (https://tools.google.com/dlpage/gaoptout?hl=de), you can prevent Google Analytics from collecting data within this website for the future. An opt-out cookie is stored on your device. If you delete your cookies, you must click this link again.

b) Using Remarketing or "Similar Audiences" feature of Google Inc.
We use the Remarketing or "Like Audiences" feature on our website - feature of Google Inc. ("Google"). This feature enables the advertiser to target advertisers to the website by displaying personalized, interest-based advertising ads to visitors to the provider's website when they visit other websites on the Google Display Network. In order to carry out the analysis of the website usage, which forms the basis for the creation of interest-based advertisements, Google uses so-called "cookies" (see section 4).
You can deactivate the use of cookies at any time via the settings of your browser. However, this might limit the functionality of our offerings.
Cookies are used to record site visits and anonymous data on website use. There is no storage of personal data of visitors to the website. If you visit another website on the Google Display Network, you'll see ads that are likely to include previously viewed product and information areas.
In addition, the Customer may prevent the collection of the data generated by the cookie and related to the use of the Website (including the IP address) by Google as well as prevent the processing of such data by Google. Therefore the Customer has to download and install the browser-plugin available on the following link:
For more information about Google Remarketing and Google's privacy policy, please visit: https://www.google.com/privacy/ads/

c) Google Adwords Conversion Tracking
To statistically record the use of our website and to evaluate it for the purpose of optimizing our website, we also use Google conversion tracking. Google Adwords uses a so-called "cookie" (see section 4) on your computer if you have reached our website via a Google ad.
These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.
Every Adwords customer receives a different cookie. Cookies cannot be tracked via the websites of Adwords customers. The information gathered using the conversion cookie is used to generate conversion statistics for Adwords customers who have opted for conversion tracking.
Adwords customers get the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.
If you do not want to participate in the tracking process, you can also refuse the required setting of a cookie - for example, via a browser setting that generally disables the automatic setting of cookies.
You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com". Google's privacy policy for conversion tracking can be found here (https://services.google.com/sitestats/de.html).

d) Facebook-Pixel, Custom Audiences and Facebook-Conversion
We use on our websites the so-called Facebook pixel of the social network Facebook, which is owned by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
The Facebook Pixel is a JavaScript code that is included on our website for statistical and market research purposes. This makes it possible for Facebook to identify visitors to our online offer as a target group for the presentation of advertisements (so-called "Facebook Ads").
The Facebook Pixel is therefore used to display the Facebook Ads we have posted only to those Facebook users who have also shown an interest in our online offer or the particular features (eg interests in certain topics or products based on the websites visited determined), which we transmit to Facebook (so-called "Custom Audiences").
Moreover, the Facebook pixel allows us to see if users have been redirected to our website after clicking on a Facebook ad to review and understand the effectiveness of Facebook ads (so-called "conversion").
Facebook is certified under the Privacy Shield Agreement and therefore guarantees compliance with European data protection law: (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active)
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights and options to protect your privacy, please refer to the data use policy of Facebook: https://www.facebook.com/about/privacy/.
Details on how the Facebook pixel works can be found in the Help section of Facebook at: https://www.facebook.com/business/help/651294705016616.
You can object to the collection by Facebook pixels and the use of your data to display Facebook ads. You can also choose your advertising preferences, which specific types of ads you want to see within Facebook: https://www.facebook.com/settings?tab=ads.

6. Social Media Plug-ins
We rely on our website on the basis of Art. 6 para. 1 sentence 1 lit. f GDPR Social Plug-ins of the following social networks to make our website better known. The underlying commercial purpose is to be regarded as a legitimate interest within the meaning of the GDPR. Responsibility for the operation compliant with data protection is to be guaranteed by their respective providers. The integration of these plug-ins by us is done by means of the so-called two-click method to protect visitors to our website in the best possible way.

Elements of Facebook (so-called social media plugins) are integrated on our websites in order to make their use more personal. For this we use the "LIKE" or "SHARE" button. Facebook is a company of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").
By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are currently not logged into Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the US and stored there.
If you are logged into Facebook, Facebook can assign the visit to our website directly to your Facebook account. If you interact with the plugins, for example by pressing the "LIKE" or "SHARE" button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information will also be posted on Facebook and displayed to your Facebook friends.
Facebook may use this information for the purpose of advertising, market research and tailor-made Facebook pages. For this purpose, Facebook uses user, interest and relationship profiles, eg. for example, to evaluate your use of our website in relation to the advertisements displayed on Facebook, to inform other Facebook users about your activities on our website, and to provide other services related to the use of Facebook.
If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website.
We point out that we as the provider of the pages are not aware of the content of the data transmitted and their use by Facebook.
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for the protection of your privacy can be found in the privacy policy (https://www.facebook.com/about/privacy/) von Facebook.

7. Online Services / Internet Advertising
On our website we use on the basis of Art. 6 para. 1 p. 1 lit. f GDPR in the interest of optimally marketing our offer online services and advertising tools of the companies listed below. The underlying commercial purpose is to be regarded as a legitimate interest within the meaning of the GDPR. Responsibility for the operation compliant with data protection is to be guaranteed by their respective providers.

We embed online offers (usually videos) on the YouTube platform of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, (USA) on our website.
The provider of this content must here perceive the IP address of the user, since he can not send without the IP address, the content to the browser of each user. The IP address is used to transport data from its sender to the intended recipient and is therefore required for the presentation of this content.
We have no control over this if YouTube uses the IP address, e.g. to store for statistical purposes. As far as we know this, we will inform the users about it. For more information about the data protection of YouTube by the provider Google, please visit:

8. Affected rights
You have the right:

  • in accordance to Art. 15 GDPR, to request information about your personal data processed by us. In particular, you can provide information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been disclosed, the planned retention period, the right to rectification, deletion, limitation of processing or opposition, the existence of the right to complain, the source of your data, if not collected from us, and the existence of automated decision-making including profiling and, where appropriate, meaningful information about their details;
  • in accordance with Art. 16 GDPR, immediately demand the correction of incorrect or completion of your personal data stored by us;
  • in accordance with Art. 17 GDPR, to demand the deletion of your personal data stored by us, unless the processing for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the assertion, exercise or defense of Legal claims is required;
  • to demand the restriction of the processing of your personal data according to Art. 18 GDPR, as far as the accuracy of the data is disputed by you, the processing is unlawful, but you reject its deletion and we no longer need the data, but you assert this, Exercise or defense of legal claims or you have objected to the processing in accordance with Art. 21 GDPR;
  • in accordance with Art. 20 GDPR, to receive your personal data provided to us in a structured, standard and machine-readable format or to request transmission to another person responsible;
  • according to Art. 7 para. 3 GDPR, to revoke your once given consent to us at any time. As a result, we are not allowed to continue the data processing based on this consent for the future and
  • in accordance with Art. 77 GDPR, to complain to a supervisory authority if you believe that the processing of your personal data has been unlawful. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our headquarters.

9. Contradictory legal
If your personal data, are based on legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, are processed, you have the right to file an objection against the processing of your personal data in accordance with Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct mail. In the latter case, you have a general right of objection, which is implemented by us without specifying any particular situation.
If you would like to make use of your right of revocation or objection, an e-mail to the e-mail address stated in the imprint is sufficient.

10. Data security
We use the popular SSL (Secure Socket Layer) method within the site visit, in conjunction with the highest level of encryption supported by your browser. In general, this is a 256-bit encryption. If your browser does not support 256-bit encryption, we'll use 128-bit v3 technology instead. Whether a single page of our website is encrypted is shown by the closed representation of the key or lock icon in the lower status bar of your browser.
We also take appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

11. Up-to-dateness and change of this privacy policy
This privacy policy is currently valid and is valid as of May 2018.
As a result of the further development of our website and offers thereof or due to changed legal or official requirements, it may be necessary to change this privacy policy. The current privacy policy can be viewed and printed by you at any time on this website.

This Privacy Policy was created by https://www.gepruefter-webshop.de and is regularly checked for legal security. In case of a warning, Geprüfter Webshop assumes full liability for the created legal texts. (The basis for this are the texts in the corresponding German version.)